Mission

  • Create highly relatable user-generated content demo photography and video for use in Microsoft retail stores on OEM PCs, point of sale assets, retail training and persona-driven Windows start screens.

Method

  • Utilizing diverse storytelling scenarios, we created imagery to fill in the user-generated content gap in Microsoft's brand library toolkit.
  • These images and video were crafted during a four-day production.

Result

  • This project was highly praised and continues to be used by retail and OEM teams globally.
  • These images were created for Microsoft Retail and Microsoft Partners. The great success of this project, however, is evidenced by the heavy use of the images throughout multiple groups within Microsoft. 


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