Mission

  • To drive a leadership position for Microsoft and Windows Embedded in the intelligent systems category with a compelling gallery of imagery for Brand Tools. 
  • Confronting the challenge of authentic imagery in the business to business environment. 
  • Increase trust and knowledge in the platform to help enable business success. 

Method

  • Optimizing carefully selected indigenous environments in refined scenarios, our goal was to highlight the usability inherent in the Microsoft and Windows Embedded products.

Result

  • As an outcome of the extra effort invested towards authenticity, these new brand library images are more relatable, believable, and realistic than what already existed in the Microsoft collection.
  • The clean and direct imagery clearly communicates the power of the Windows Embedded tools to both current and potential customers.


Skype

Bing

Exxon Mobil