To drive a leadership position for Microsoft and Windows Embedded in the intelligent systems category with a compelling gallery of imagery for Brand Tools.
Confronting the challenge of authentic imagery in the business to business environment.
Increase trust and knowledge in the platform to help enable business success.
Optimizing carefully selected indigenous environments in refined scenarios, our goal was to highlight the usability inherent in the Microsoft and Windows Embedded products.
As an outcome of the extra effort invested towards authenticity, these new brand library images are more relatable, believable, and realistic than what already existed in the Microsoft collection.
The clean and direct imagery clearly communicates the power of the Windows Embedded tools to both current and potential customers.