- To create recognizable imagery surrounding a heritage textile from Iceland in order to highlight the singular beauty of this North Atlantic country.
- Utilizing two of the most talented wool designers in Iceland, we visually combined their work with the natural beauty of the Icelandic people and the environment.
- In pairing the shapes of the countryside with the inspired patterns of the fibers, we created a unique and intimate view into the heart behind the production of this heritage commodity.
- Compelling imagery that was utilized in advertising throughout the Icelandic Tourist Board.
- Photographs that highlighted and honored a central tradition of Iceland.
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